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Written by Administrator, on 01-05-2008 20:48
Interesting question... For something like a zoo, the problem is to get people to actually commit to going rather than being Aware or even Interested but never geting there because of other time commitments. 
 
Here is an example of how AIDA could be put into practice in order to get that commitment: 
 
AWARENESS: An advert (on TV, in press or wherever) showing what Colchester Zoo has to offer... 
 
INTEREST: In the advert a call to action to visit the website to find out more about a special opportunity to get closer to the animals... 
 
DESIRE: An elaboration of this opportunity on the website, maybe for an exclusive guided tour of the zoo... 
 
ACTION: A link to register for the tour so that the visitor is committed to an actual time and date.

 

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