does your brand do what it says on the tin?

A truly effective brand does even more than what it says on the tin - it communicates an entire proposition to a potential customer and helps persuade them to buy the product.

The name and the logo are the end of the line as far as a proper branding exercise is concerned - at Simon Brandon Marketing we take brand development very seriously. Your brand is the visible face of your offering - especially if you provide services where there is little for the customer to see.

We have a wealth of experience in all areas of brand development:

• Brand Planning... Creating a brand model for your organisation/product/service that all subsequent activity will be based upon.

• Name Creation... Devising a name that is relevant to the offering, informative of what it is about, catchy/easy to remember and (vitally) eternal - ie. it will not date.

• Logo Design... The creation of a unique and attractive logo that demonstrates the brand values.

• Corporate Identity... Creation of a full set of brand guidelines so that all material produced in the future is consistent.

Sometimes a brand may need refreshing rather than creating - it may have become stale over time and needs a new lease of life. This is a particularly speciality of Simon Brandon Marketing - we take an existing brand and style and inject new life into it while retaining the core values that it portrays.