ever wonder how to let them know that you are here?

Many companies believe that if only they could get initial leads, then they could sell their product or service. Yet how do you go about getting these leads?

The promotional element of marketing is probably what most people think of first - yet areas such as advertising are only a small element of the equation. However, once a business has planned its activity, created a strong brand and built up professional collateral, it is time to let the customer know that you can help them.

Promotional marketing falls into a number of broad areas, all of which Simon Brandon Marketing can help with:

• Advertising

• Direct Marketing (including direct mail, telemarketing and e-marketing)

• Events (including exhibitions, seminars, webinars and conferences)

• Internal Communications (a vital but often neglected step towards increasing sales)

• Online marketing (e.g. search engine optimisation, online advertising, directory listings and sponsored keywords)

• PR / Media Relations

Not every tactic is right for every business - the trick is in picking the most effective methods and carrying them out in the most cost-effective manner.