FMCG (fast moving consumer goods)

Fast Moving Consumer Goods are those that are produced and bought in large numbers. Typically they are low-cost, high-volume items that consumers buy on a regular basis.

Examples of FMCG items include soft drinks, shampoo or breakfast cereal. They are the sort of items that you would see on supermarket shelves.

FMCG is probably the most visible type of product. They are promoted heavily in mass media (or Above The Line) places such as TV adverts, but also in Below The Line methods such as in-store promotions.

Be first to comment this article

Write Comment
Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site. Such material will be removed. Just ensure to *Refresh* your browser for a new security code to be displayed prior to clicking on the 'Send' button. Keep in mind that the above process only applies if you simply entered the wrong security code.
Name:
E-mail
Comment:
Code:*
	I wish to be contacted by email regarding additional comments