Glossary of MarketingHalf of the problem for marketers is the waffle that they speak - buzzwords and phrases that mean little to anybody else. We believe in plain talking - but if you want to know what a buzzword means, here are a few to start with (please click on any you want to know more about):
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There used to be two classes of communication, divided by a line. This separated how agencies would make commission. |
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Read more... [Above the Line]
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A customer passes through four stages before purchasing a product (or service) |
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Read more... [AIDA]
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Providing strategic options is a role of the marketing plan, but how does the marketing team come up with bright ideas? |
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Read more... [Ansoff Matrix]
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There used to be two classes of communication, divided by a line. This separated how agencies would make commission. The sayings Above The Line and Below The Line remain however. |
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Read more... [Below The Line]
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Customer Relationship Management embodies all communication that an organisation has with its customers - including sales and service. |
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Read more... [CRM]
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