Glossary of MarketingHalf of the problem for marketers is the waffle that they speak - buzzwords and phrases that mean little to anybody else. We believe in plain talking - but if you want to know what a buzzword means, here are a few to start with (please click on any you want to know more about):
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When setting objectives in a marketing plan (or indeed anywhere) it is essential that they are SMART |
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Read more... [SMART Objectives]
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The Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis is one of the most commonly misunderstood marketing tools. It is actually little more than a visual representation of the marketing audit process. |
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Read more... [SWOT Analysis]
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