how do you know it is worth it if you do not check?

How do you know if anything is working unless you measure it? Often marketing is seen as a black hole for money, but it need not be with proper monitoring.

It is essential for smaller businesses to prove that each activity has tangible results. It is all very well for Coca Cola to sponsor global events for the purpose of brand building, but in the real world businesses want real results for their expenditure. (Of course even Coca Cola measure their expenditure by "exposure" to their sponsorship).

When Simon Brandon Marketing runs a campaign, a monitoring procedure is built in - we want to show our clients what they get for their money. Often this monitoring can have surpirsing conclusions, which can lead to improved performance for reduced cost.