I was absolutely astounded to see that Lloyds TSB is advertising itself as Britain’s safest and most trusted bank. What an unbelievable cheek and contempt for the general public!

I’m no fan of Facebook, Bebo, Faceparty and the other social networking websites. I appreciate the fact that millions of people love them and that I sound like some sort of old fart, but I just don’t get it. 

I don’t know if this was deliberate or just really lucky, but I have just witnessed the best ever bit of targeting for a TV advert.

Was anybody really that amazed when the government lost millions of people’s personal data? Any shock that it has happened again? Perhaps a trifle of surprise that the Americans are up to the same tricks? No, me neither… 

You’ve waited all week. The fire is on, the beverage of choice on the coffee table and the cushions suitably plumped. The credits to your favourite programme roll and then you get a full 3 minutes of the show before… advert break.