Marketing in Action

As I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness.

We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though -  it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)



Some Bloody Cheek
Friday, 05 December 2008

I was absolutely astounded to see that Lloyds TSB is advertising itself as Britain’s safest and most trusted bank. What an unbelievable cheek and contempt for the general public!

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Companies Used To Have Their Own Website
Wednesday, 04 June 2008

I’m no fan of Facebook, Bebo, Faceparty and the other social networking websites. I appreciate the fact that millions of people love them and that I sound like some sort of old fart, but I just don’t get it. 

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On Target
Thursday, 10 April 2008

I don’t know if this was deliberate or just really lucky, but I have just witnessed the best ever bit of targeting for a TV advert.

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Keep It Secret, Keep It Safe
Tuesday, 18 December 2007

Was anybody really that amazed when the government lost millions of people’s personal data? Any shock that it has happened again? Perhaps a trifle of surprise that the Americans are up to the same tricks? No, me neither… 

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A Matter of Timing
Thursday, 25 October 2007

You’ve waited all week. The fire is on, the beverage of choice on the coffee table and the cushions suitably plumped. The credits to your favourite programme roll and then you get a full 3 minutes of the show before… advert break.

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Simon Brandon Website Design and Marketing is a highly skilled web specialist, based in Ashby-de-la-Zouch, Leicestershire. Most of our clients are around the East Midlands – Derby, Leicester, Burton-on-Trent and Swadlincote.