Marketing in ActionAs I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness. We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)
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Thursday, 10 April 2008 |
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I don’t know if this was deliberate or just really lucky, but I have just witnessed the best ever bit of targeting for a TV advert.  Be first to comment this article |  Quote this article on your site
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Tuesday, 18 December 2007 |
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Was anybody really that amazed when the government lost millions of people’s personal data? Any shock that it has happened again? Perhaps a trifle of surprise that the Americans are up to the same tricks? No, me neither… Be first to comment this article | Quote this article on your site |
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Thursday, 25 October 2007 |
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You’ve waited all week. The fire is on, the beverage of choice on the coffee table and the cushions suitably plumped. The credits to your favourite programme roll and then you get a full 3 minutes of the show before… advert break. Be first to comment this article | Quote this article on your site |
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Thursday, 20 September 2007 |
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Something sinister has been happening in the world of insurance. OK, that’s not really much of a shock is it? Something in particular has caught my attention though – a special new reward that we are offered. Be first to comment this article | Quote this article on your site |
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Friday, 13 July 2007 |
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Signage – the silent seller. Well, that is what a sign writer confidently assured me once. Of course it is vital to have a good sign if you have that type of business. Be first to comment this article | Quote this article on your site |
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