Marketing in ActionAs I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness. We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)
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It is said that Richard Branson embodies the very brand of Virgin. He has become synonymous with the company he founded and everything that the company stands for seems to be reflected in his own personality.
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Read more... [If You Were a Brand, What Would you Be?]
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I guess that you need a whole lot of self-confidence to be a navy fighter pilot. I’ve seen Top Gun a few times, and Maverick, Ice Man and Viper all seem pretty sure of themselves.
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Read more... [Utter Confidence]
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I was absolutely astounded to see that Lloyds TSB is advertising itself as Britain’s safest and most trusted bank. What an unbelievable cheek and contempt for the general public! |
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Read more... [Some Bloody Cheek]
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I’m no fan of Facebook, Bebo, Faceparty and the other social networking websites. I appreciate the fact that millions of people love them and that I sound like some sort of old fart, but I just don’t get it. |
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Read more... [Companies Used To Have Their Own Website]
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I don’t know if this was deliberate or just really lucky, but I have just witnessed the best ever bit of targeting for a TV advert. |
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Read more... [On Target]
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