Signage – the silent seller. Well, that is what a sign writer confidently assured me once. Of course it is vital to have a good sign if you have that type of business. 

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Tesco must be considered the corporate success of the last 20 years. They have moved from cheap back-street outfit to the undisputed heavyweight champion of the retailing world. Their buying power matches even that of Walmart, yet their service offering beats their rivals hands down. How have they done this – through the mystic power of marketing. 

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I do a lot of moaning about adverts that I don't like. I guess it is easier to destroy than to create, so perhaps it is about time I congratulated someone. My choice is a company who have had great adverts for as long as I can remember –Volkswagen. 

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I have no issue with Americans using different words for things than us. I do not even get riled when they spell "colour" without a "u" or "through" without ...well... most of the letters. I do, however, mind when advertisers start to use American English for no apparent reason in British adverts.

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Something has been bugging me for the past year, but I'm not entirely sure why. Perhaps it is time that I either let it go or examined the reasons for my irritation. I speak of that alcoholic phenomenon of 2006 – Magners “On Ice.”

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