Marketing in ActionAs I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness. We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)
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Was anybody really that amazed when the government lost millions of people’s personal data? Any shock that it has happened again? Perhaps a trifle of surprise that the Americans are up to the same tricks? No, me neither… |
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Read more... [Keep It Secret, Keep It Safe]
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You’ve waited all week. The fire is on, the beverage of choice on the coffee table and the cushions suitably plumped. The credits to your favourite programme roll and then you get a full 3 minutes of the show before… advert break. |
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Read more... [A Matter of Timing]
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Something sinister has been happening in the world of insurance. OK, that’s not really much of a shock is it? Something in particular has caught my attention though – a special new reward that we are offered. |
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Read more... [Fair Enough Then]
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Signage – the silent seller. Well, that is what a sign writer confidently assured me once. Of course it is vital to have a good sign if you have that type of business. |
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Read more... [The Silent Seller]
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Tesco must be considered the corporate success of the last 20 years. They have moved from cheap back-street outfit to the undisputed heavyweight champion of the retailing world. Their buying power matches even that of Walmart, yet their service offering beats their rivals hands down. How have they done this – through the mystic power of marketing. |
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Read more... [One Less P In The Mix]
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