Marketing in ActionAs I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness. We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)
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Just in case you have ever wondered what actually happens at a marketing agency, just click here to watch a video - utterly hilarious and oh so true! |
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Read more... [What We Do]
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As a marketer it is always great to get a success on one of your own projects. That is a totally acceptable emotion. However, the urge to shout “I told you so!” and burst in an orgy of self-satisfaction at others’ failures is not so healthy. Hence, it was with some sadness, although not surprise, to read about the latest downturn in the Little Chef’s career. |
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Read more... [And The Chef Got Littler]
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Spam affects the lives of nearly anyone who uses email nowadays. Rarely a day goes by that I don’t get offered an enlargement to my privates, hot tips for US shares, herbal remedies that “will make her love me again” or tempting plans to smuggle $1,000,000 (One Million) out of Nigeria. Then there is the flip-side of the coin – the email sent by me that sits in recipients’ spam filters for no apparent reason and thus gets missed. The result – an immense amount of irritation. |
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Read more... [Spam - The Unstoppable Monster]
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Coca Cola is the best known brand in the world. True. Their logo is the best known in the world. True. The brief for the design of the Coca Cola bottle was that it should be recognisable even when broken. True. Coca Cola changed the colour of Santa's clothes from green to red. FALSE!! |
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Read more... [Santa IS Red]
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I have decided to start a prize* that I will award to companies. It is soemthing I have ranted about before, but seems to be getting more and more prevalent. It is basically for companies that have blatantly American/European adverts that they just foist on us in the UK as if we don't have our own identity or language. |
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Read more... [And The Prize Goes To...]
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