Marketing in Action

Those good intentions – they never seem to last do they? When I first started on this blog a year ago, I had every intention of updating it each week. My main concern at the time was that I would run out of things to discuss (or more often moan about) in the world of marketing. No chance!

In January 2004, airline BMI Baby told East Midlands Airport that it should change its name. Nottingham East Midlands Airport was born. That will be the Leicestershire-based Nottingham East Midlands Airport… whose nearest city is Derby…

Maybe I’m being just a little cynical, but is Tesco’s campaign to cut the use of carrier bags entirely selfless? I am sure that most people are aware that we use far too many plastic carrier bags. These mostly non-biodegradable nasties are clogging up landfill sites, choking wildlife or pumping toxins into the air when incinerated.

Personalisation is one of the “in” topics in marketing. People are fed up of junk mail and expect anything they receive to be not only relevant to them, but also focused directly upon them.

One thing that struck me was just how pleasant small-town France and Spain are when compared to Blighty. French towns just seem so… well… French! And blow me down, but their Spanish counterparts seem to be… erm… Spanish. They exude a charming authentic character and exude an easier way of life. Why isn’t it like that here? Part of the blame must lie, I feel, in marketing types.