Marketing in ActionAs I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness. We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)
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I’ve been using the same broadband supplier for a couple of years now and I am happy with them. I chose them after checking out some review sites because I wanted a provider that gave excellent customer service and I haven’t been disappointed. |
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Read more... [The Sky's The Limit]
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A good piece of copywriting tells you what you need to know straight away. Often this is the main feature and benefit of a product or service. However, really clever copywriting is thought provoking – it makes you think not just of the obvious, but also an underlying message. A double entendre in effect. |
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Read more... [Clever Copy Can Cause Confusion]
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I’m a fussy type. I like my food to be cooked just so, my beer to be the right temperature and I spend hours adjusting my car seat by minute degrees to get the perfect position. Even then I’m never happy – my pursuit for delight is a miserable existence because nothing ever hits the mark. |
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Read more... [Safety In Numbers]
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The words “anally retentive” may spring to mind… I mean, why on Earth does it take so long to choose the right stock for my headed paper? |
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Read more... [Feel The Quality]
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I’m a football fan, but in many ways I can’t wait for this year’s World Cup to be over. Obviously part of that is because England will be crowned champions having beaten Germany on penalties in the final… Sorry, getting delusional again. |
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Read more... [Goal Hangers]
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