Marketing Logos - Each is the First Letter of a Famous Logo. How Many Can You Get?

Marketing in Action

As I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness.

We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though - it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)

Gray Is The Color

It has become commonly accepted that Britain and the USA are divided by a common language. We have a multitude of different words for everyday items and even when we have the same word, the spelling is often different.
Read more... [Gray Is The Color]

Nice Areas Shane

Shane Warne has spun into a spot of bother following his endorsement of hair restorer. The Advertising Standards Authority (ASA) said that the TV advert for Advanced Hair Studio is in breach of advertising guidelines which forbid celebrity endorsement of medicines. As a result, the advert may not be shown in the UK.
Read more... [Nice Areas Shane]

Bank Holiday Traffic

The days of car-loads of holidaymakers heading for the coast are numbered. At nearly £1 a litre for petrol, a trip to Skeggy can cost more than the car itself is worth, but more significantly, people now just jet off abroad.
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So What Do You Sell?

You sometimes have to sit back and wonder what a company actually does. This is quite often the case when looking at websites – homepages can get cluttered so deep in marketing waffle and promises of partnership that the point is missed. What are you selling?
Read more... [So What Do You Sell?]

Core Of The Issue

A few weeks back I wrote an article about Budweiser Budvar v Anheuser Busch and how protecting your brand is vital. In that case, the two companies agreed that the other could use the name Budweiser in a geographical agreement. It didn’t work because both parties decided they wanted to broaden the reach of their products. The result has been lengthy litigation all over the world. So has everyone learned their lessons? Erm…no!