How could we not have noticed that during this last week was Valentine’s Day. Now at the risk of sounding cynical, I feel that this may be some sort of retailing ploy to get us to spend more… 

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One of the most successful, and most cost-effective, new marketing media is the viral advert. It has emerged over the past few years and depends on the viewer actively promoting the advert to their friends and colleagues. 

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What to do next is the ever-imponderable question for those running businesses. Of course, while things are going well it is easy to not even bother thinking about it – but as we all know once things are going wrong it is already too late. 

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This week's Marketing Week reports how Little Chef have appointed a new chap as Development Director to introduce a grab and go coffee bar chain. Little Chef was once on every A road and the favourite stop for families and business travelers alike, but things have clearly been in decline for some years. A succession of new owners since the Forte days have failed to revitalise the flagging business and many of the sites have now closed. So what went wrong? 

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A few years ago I had no idea what a mess my digestive system was in. I was under the impression that the food I ate was dealt with correctly by my intestines and the waste bits came out of the other end. I had never even heard of L Casei Immunitass let alone felt the need to boost the bacteria levels in my gut. How wrong I was... 

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