As has been widely reported, train prices have again risen at an above-inflation rate. Some prices have risen by as much as 9% and walk-on prices are now staggeringly expensive - the most reported price being £202 for an open return from London to Manchester. 

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It's all very well making yourself a nice new TV advert, but it is just as important knowing when to show it. Would you want your car ad to be screened on CBeebies? How about a commercial for Bratz between overs in the cricket? Refreshing summer beer ad in the middle of winter?.. Oh, hang on - someone is doing that aren't they?

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Porsche have recently expanded their car range with the launch of the all-new Cayman S. This 2-seater hard-top is in essence a Boxster with a roof on it, or a "911 Light." 

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I'm a great believer that the most effective methods of communication inform the recipient. It should always inform about what the benefits of the product/service are - that could be low price, space to get the whole family in the car or whatever else it may be. Communication that simply gets the name in front of people without communicating benefits can be missing a trick. 

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So David Cameron has been elected Tory leader - something that several months back would have been inconceivable. This is because, we are told, his "marketing" has been better than his rivals. As ever, marketing has been used as a synonym for only one of the 7 Ps - Promotion. But what of the other 6? 

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