On Target

I don’t know if this was deliberate or just really lucky, but I have just witnessed the best ever bit of targeting for a TV advert.

BT Broadband have had an advert out for ages where she (of the quirky, slightly mis-matched age-wise couple) loses all of their family photos. He (the quiry younger live-in lover out of My Family) smugly declares that they should make another one. Much hilarity ensues… Anyway I digress.

This was placed at half-time in an episode of The Simpsons where they lose all of their family photos.

Clever eh?!