Marketing in Action

As I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness.

We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though -  it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)



Is There Anybody There?
Friday, 09 December 2005

Now that my website is up and running, I'm very keen to monitor its effectiveness. As with all marketing, if it's not working then you should either a) Scrap it or b) Work out why and then improve it. 

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Downright Annoying
Wednesday, 23 November 2005

Is it just me or are Yahoo!'s new generation of adverts just downright annoying? I have Yahoo! as my homepage so that the news and sports headlines are in front of me whenever I switch on Internet Explorer. If anything catches my eye I read it. 

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What Is Marketing?
Wednesday, 09 November 2005

I guess the thing that anyone who works in Marketing gets asked more than any other is "What is Marketing?" - well that's the polite version anyway! So... I figured I might try and explain what it's all about. Now I've put a page on my website which goes into a bit more detail about what Marketing is, but a brief explanation might help. 

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Simon Brandon Website Design and Marketing is a highly skilled web specialist, based in Ashby-de-la-Zouch, Leicestershire. Most of our clients are around the East Midlands – Derby, Leicester, Burton-on-Trent and Swadlincote.