Every so often an advert comes along that is so in your face that it is plain irritating. There have been a few examples over the years, and they usually do not work.

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If you are going to build a brand, then you had better protect it. Sounds obvious – but what does that mean? What does “protecting” a brand mean and what happens if you don’t? Let us take an example close to my own heart – and waistline – beer. 

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Just in case you have ever wondered what actually happens at a marketing agency, just click here to watch a video - utterly hilarious and oh so true!

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As a marketer it is always great to get a success on one of your own projects. That is a totally acceptable emotion. However, the urge to shout “I told you so!” and burst in an orgy of self-satisfaction at others’ failures is not so healthy. Hence, it was with some sadness, although not surprise, to read about the latest downturn in the Little Chef’s career.

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Spam affects the lives of nearly anyone who uses email nowadays. Rarely a day goes by that I don’t get offered an enlargement to my privates, hot tips for US shares, herbal remedies that “will make her love me again” or tempting plans to smuggle $1,000,000 (One Million) out of Nigeria. Then there is the flip-side of the coin – the email sent by me that sits in recipients’ spam filters for no apparent reason and thus gets missed. The result – an immense amount of irritation.

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