Coca Cola is the best known brand in the world. True. Their logo is the best known in the world. True. The brief for the design of the Coca Cola bottle was that it should be recognisable even when broken. True. Coca Cola changed the colour of Santa's clothes from green to red. FALSE!!

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I have decided to start a prize* that I will award to companies. It is soemthing I have ranted about before, but seems to be getting more and more prevalent. It is basically for companies that have blatantly American/European adverts that they just foist on us in the UK as if we don't have our own identity or language.

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Those good intentions – they never seem to last do they? When I first started on this blog a year ago, I had every intention of updating it each week. My main concern at the time was that I would run out of things to discuss (or more often moan about) in the world of marketing. No chance!

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In January 2004, airline BMI Baby told East Midlands Airport that it should change its name. Nottingham East Midlands Airport was born. That will be the Leicestershire-based Nottingham East Midlands Airport… whose nearest city is Derby…

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Maybe I’m being just a little cynical, but is Tesco’s campaign to cut the use of carrier bags entirely selfless? I am sure that most people are aware that we use far too many plastic carrier bags. These mostly non-biodegradable nasties are clogging up landfill sites, choking wildlife or pumping toxins into the air when incinerated.

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