Marketing in Action

As I'm sure you can work out for yourself, marketing is going on all around us. Some of it good, some of it bad - a lot of it downright ugly. Every so often, Simon Brandon will write articles here discussing something newsworthy or being advertised that relates to marketing theory. More often than not, it will just seem like a bit of a rant, but he does try to have method to the madness.

We hope that you enjoy the articles and that they are entertaining and educational. Any comments are gladly received. Remember though -  it's all just a bit of fun and not worth getting too worked up about (i.e. if we accidentally libel someone, please don't sue us!)



Feel The Quality
Wednesday, 14 June 2006

The words “anally retentive” may spring to mind… I mean, why on Earth does it take so long to choose the right stock for my headed paper?

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Goal Hangers
Thursday, 04 May 2006

I’m a football fan, but in many ways I can’t wait for this year’s World Cup to be over. Obviously part of that is because England will be crowned champions having beaten Germany on penalties in the final… Sorry, getting delusional again.

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Gray Is The Color
Wednesday, 03 May 2006

It has become commonly accepted that Britain and the USA are divided by a common language. We have a multitude of different words for everyday items and even when we have the same word, the spelling is often different.

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Nice Areas Shane
Friday, 28 April 2006

Shane Warne has spun into a spot of bother following his endorsement of hair restorer. The Advertising Standards Authority (ASA) said that the TV advert for Advanced Hair Studio is in breach of advertising guidelines which forbid celebrity endorsement of medicines. As a result, the advert may not be shown in the UK.

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Bank Holiday Traffic
Friday, 28 April 2006
The days of car-loads of holidaymakers heading for the coast are numbered. At nearly £1 a litre for petrol, a trip to Skeggy can cost more than the car itself is worth, but more significantly, people now just jet off abroad.

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