the marketing mix - Promotion

Promotion is what many people think marketing is. How will an organisation promote its product(s) or service(s)? There are of course many different methods of promotion, but the most common include:

• Direct Mail
• Telemarketing
• E-Shots
• Events
• Advertising
• Media Coverage
• Internet (online advertising, directories, links, articles, sponsored keyword submission etc.)
  
• Point of Sale