Thanks - I Never Knew I Needed That

A few years ago I had no idea what a mess my digestive system was in. I was under the impression that the food I ate was dealt with correctly by my intestines and the waste bits came out of the other end. I had never even heard of L Casei Immunitass let alone felt the need to boost the bacteria levels in my gut. How wrong I was...

What I need to do is drink a small yoghurt drink each morning, or so I am told. But why?

By checking out the Actimel website (www.actimel.com), I have discovered that Actimel boosts my natural immune system because the "good cultures" in my gut are responsible for 70% of my immune system.

I am not going to question the validity of the claims that Actimel will make me healthier and more likely to embarrass myself in public. However, the emergence of Actimel and similar products is typical of a certain (pardon the pun) culture. The public are starting to buy things that they never knew they needed before - and nowhere is this truer than in the healthcare market.

Where would we be without detox kits, garlic tablets and echynacia? How did we make it through life so far? I suspect that there are two causes. Firstly, we live on burgers and beer and then feel the need to compensate with pills. Secondly, most of us know nothing about how the body actually works. If an "expert" like Carol Vorderman tells us we need to detox, then detox we shall.

 I don't know whether I need to take Omega 3 fish oils or not. What I do know is that I never knew I needed them. It's very much like a trip to Costco or Makro - just you try going in for only a case of beans. I'll bet you the new towels you bought against the electric pepper pot I ended up with that you spend more than you intended. You know who's to blame for emptying your bank account? Those sods who work in marketing...

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