What Are They Good For? Absolutely Something….

Small businesses probably imagine that marketing agencies are expensive luxuries that offer little value for money. They probably wonder why they should bother using an integrated marketing agency when they could do the job in-house. After all, don’t all marketing types just rip you off and deliver nothing more than you could do yourself?

Maybe if you want a brochure you could just get in a graphic designer? Perhaps get a web developer in for a website? How about paying minimum prices for some telemarketing?

So why get in a marketing agency?

Now you’d probably expect me to leap to the defence of the whole marketing community right now… the thing is, most of the time the stereotype of marketers is spot on. Often agencies can come in, listen to you for a while and then just tell you it all back but using a few buzzwords. And then charge a king’s ransom for the privilege. The result is that marketing as a profession has a pretty lousy image.

A marketing type doing what marketing types do...

Don’t get me wrong, I’d love to be able to go into a cash-rich business and “consult” for a while at £1,000 a day. Maybe I could spin it out for a few months and then go off to the Bahamas with that company's expenditure? The trouble is that two things are stopping me.

Firstly I work on the whole with smaller businesses, run by people who want results for their money – and rightly so.

Secondly I’ve got a conscience and no matter how much Horlicks I drink at night, I just couldn’t sleep!

I hate marketing types who talk the talk but deliver nothing and I hate (close your eyes now if you don’t like blue language) bullshit. I set up Simon Brandon Marketing because I felt that there is a need for a marketing agency that will come in, charge enough for me to get by and, most importantly, deliver results.

That is what marketing is all about – results. Companies want a return on investment, so if an organisation asks me to help them out, they want to see something in return. Even more importantly, so do I because if I don’t satisfy my customers I will lose them… just like every other business.

The days of hit and run agency work are, thankfully, coming to an end. I want to help my clients’ businesses grow because that way I get more business in the future. The old saying that 80% of any company’s business comes from existing customers is no exaggeration – it’s a fact that we should all think about every day.

Here endeth the lesson..!

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